I create meaningful digital and content strategies that meet your prospects where they are at.

Recent Achievements

500%

increase in organic SQL inbound leads from Q1-Q3

1100%

increase in organic new users to the website

46%

more keyword rankings on the first page of results

About Me

Hi, my name is Madi Ballou. I live in Nashville, Tennessee, but have worked remotely for the last 3 years. I started my marketing career at a digital marketing agency, where I had the opportunity to discover my passion for SEO and content strategy. I worked for a health tech company based in New York called Force Therapeutics, a virtual post-op therapeutics platform, where I was a content marketing manager.

Now I am the Commercial Marketing Manager at Cerebral, the leading mental health provider. I lead all content and digital strategy and channels including blogging & content creation, SEO, digital ads, webinars, email marketing, newsletters, and website/landing pages.

“When I think of Madi, one word comes to mind - tremendous! She is a tremendous Content Marketing Manager, who is highly skilled and an amazing team member. She was able to completely overhaul and increase traffic to our company website, improving our inbound lead generation by over 2000% all in a matter of weeks. Moreover, she has immense skill in SEO, content strategy, blogging and data report generation – all the skills that any company would love to have on their marketing team! Cannot recommend Madi enough! ”

— Philip Mak

Skills

Concepts

On and off-page SEO・content marketing・persona building・competitive research and market analysis・HTML/CSS・organic and paid social・PPC・SaaS industry・health tech

Platforms

WordPress・Hubspot・Google Analytics・MailChimp, Campaign Monitor・SEMrush・Google Data Studio・Sprout ・Fanbooster・Google Suite・Keyword Planner・Google Trends・Iterable ・LinkedIn Campaign Manager • Facebook Campaign Manager • Iterable • Unbounce • Confluence • Segment • Screaming Frog • Keyword Planner • Google Trends • HTML/CSS