Resume

Content Strategy • Webinars • Email Marketing • Landing Pages • Blogging • SEM • Gated Guides • Keyword Research • Competitive Analysis • Lead Generation • Brand Awareness • Data Visualization & Reporting • On & Off-Page SEO • HTML/CSS

 

Commercial Marketing Manager

Cerebral

2022 - current

Key responsibilities include content and digital strategy, execution & reporting:

  • blogging

  • website management

  • SEO/SEM

  • organic + paid social campaigns

  • design project management

  • email marketing + newsletters

  • landing page building

  • webinars

Key Accomplishments:

Increased TOTF Pipeline

Leads generated from webinars & LinkedIn ads

Recent Authored Blogs

3 Pillar Approach: Behavioral Health's Shift to Value-Based Care

How Cerebral Payer Reports Help Drive Clinical Quality

5-Step Guide To Improving HEDIS Quality Measure Performance

Recent Webinars

Beyond the EAP: Why Employees Need Additional Mental Health Services

Actionable Ways to Improve Workplace Well-Being

 

Force Therapeutics

2021 - 2022

Key responsibilities include organic growth and brand awareness through SEO and content alignment. I build the foundational content strategy based on key buyer personas, and structure our content around high-volume, high-reward keywords. Other responsibilities include blogging, inbound lead generation and data visualization and reporting.

Content Marketing Manager

Key Accomplishments:

 

2021 Inbound SQL Leads

 

Keyword Ranking Growth

 

500%

increase in organic SQL inbound leads from Q1-Q3

1100%

increase in organic new users to the website

46%

more keyword rankings on the first page of results

 

Digital Marketing Specialist

Green Apple Strategy

2018 – 2021

Key responsibilities include effective SEO maintenance keyword research and gap analysis of local and national competitors, update websites, social media management, strategic marketing plan development after performing extensive audits, and digital content development.

Key Accomplishments:

  • Developed a strategic digital marketing plan for an outsourced IT client including website, social, content, and local and on-page SEO targeting to bring new services to market

  • Received 3 promotions in a 2-year time span

  • Identified significant industry marketing trends through effective market research to adapt to client marketing strategies

  • Wrote successful blogs to position the agency as a marketing industry expert

Projects

Rank in the Local 3-Pack

  • Developed and successfully implemented the SEO strategy to increase organic local ranking. Our client now ranks in the local 3-pack on Google search for several important services the business provides within the Nashville area.

  • Utilized SEMrush for keyword research, competitive gap analysis, a content calendar

Strategy Development

  • Conducted an initial audit to determine marketing needs. Created a 24-page strategy outlining the 2021 digital marketing and social media plan based on business goals and service model.

  • Utilized historical data in Google Analytics analyzed current reputation and citation listings on BrightLocal, completed keyword and competitor research in SEMrush, and used PageSpeed Insights to analyze mobile and desktop optimization needs.

Increased Website Authority through Backlinks

  • Through continuous public relations, I was able to increase the particular website’s authority by 25%, and therefore increase organic traffic and brand awareness. Monitored press hits, built relations with prominent publications, gained backlinks from reputable websites that mentioned the client’s company in articles

  • Cision, SEMrush, and Google Alerts for public relations and link-building

 

Education

Digital Marketing Bootcamp Certificate

Vanderbilt University, Nashville, TN

An intensive 24-week long bootcamp dedicated to marketing strategy, campaign development, digital advertising, and site analytics/reporting. Skills learned consist of HTML/CSS, JavaScript, Google Analytics, Facebook Insights, (CRMs), MailChimp

Google Analytics Certification

This certification acknowledges understanding of advanced Google Analytics concepts. Issued on December 2020.

Bachelor of Science Degree

Hospitality Management/Minor in Marketing: Northern Illinois University, Dekalb, IL