Technical SEO & Keyword Strategy

 

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After auditing the on and off-page SEO benchmark data, the company’s website had many critical errors that needed to be addressed before I built out the keyword strategy. Without a healthy website, there is a very low chance of ranking for the valuable keywords that we wanted to target. I optimized the following critical errors:

  • Slow loading speeds (Core Web Vitals)

  • Broken links

  • 404s (added redirects)

  • Missing canonical links

  • Duplicate pages

  • Duplicate title tags

  • Missing metadata

  • Incorrect sitemap

 

Stage One

Early Q2 2021 keyword strategy 

Low-medium search volume, less competitive

Shortly after addressing critical technical issues on the website, we revamped existing blogs to target niche keywords with lower search volume, but very specific to our target audience's search intent.

Stage Two

Late Q2-q3 2021 keyword strategy

Medium search volume, fairly competitive

In stage two, we focused on medium search volume keywords that were fairly competitive, by targeting long-tail keyword phrases. These keywords are very specific, long phrases that our audience continuously search for.

Stage Three

Stage 3: Q3 - Q4 2021 keyword strategy

High search volume, highly competitive

Stage 3 involved “high effort” content creation to target highly-competitive, highly searched keywords. Among many things, this stage involves creating elaborate cornerstone guides and pairing with supporting subtopic blogs to build high authority and increase ranking opportunity.

 
 

Accomplishments:

 

1.

On page one, we now rank for 45.5% more keywords than the next competitor. In addition, we rank for 300% more keywords than the next competitor on page two. Finally, on page three and above, we rank for 94.4% more keywords than the next competitor.

 

2.

We receive an estimated 1,143.49% more organic traffic than the next competitor for our targeted keywords.

 

3.

After resolving all critical errors and warnings on the website flagged by Core Web Vitals and SEMrush, the site now sits at a health score of 92. There was a 15.86% increase in organic search traffic from Q4 over Q3.