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In June 2021, I joined Force Therapeutics as the Content Marketing Manager. The majority of the content on the website needed to be revamped to target high-volume keywords while considering the correct user intent, including navigation pages, blogs, and press pages.

I developed a content strategy utilizing the pillar strategy, and created SEO-friendly cornerstone content pieces with sections eligible for markup and featured snippets such as FAQs, how-to’s, and videos.

From there, we published sub-topics that not only enhanced the internal linking structure by linking to the head topic cornerstone blogs, but grew our authority, as well.

1.

The new content strategy established a clear vision for the remainder of the 2021, only targeting valuable keyword phrases, which increased organic traffic by 1,100%.

2.

Each cornerstone blog now ranks on page 1 of search results between position 1 and 10 and have SERP features because of the custom markup such as:

• “People also ask”

• Featured snippets

• Reviews

• Videos

3.

Now that we have foundational cornerstone content pieces that position our deep understanding with pre- and post-op PT digital care and industry knowledge, I am able to identify gaps within the marketing funnels for our content, to drive even more conversions.